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Just in time for Back to School: Miniso opens at SLEX

JAPANESE fast fashion brand MINISO recently opened its 76th branch and first standalone franchised store in the Philippines at Total South Luzon Expressway (SLEX) in the city of Santa Rosa in Laguna.

The store opened with a Kagami Biraki ceremony led by Miniso Total SLEX franchisees Ariel De Dios and Gina De Dios together with Miniso executives: Yuan (Miniso International representative), John Agner (AVP Franchising) and Melody Hao (Senior Merchandising Manager). Also present to grace the event were Total executives: Managing Director Laurent Stouffe, Vice President for Retail Business Raymond Decena, Vice President for Finance Cecil Roccon and Vice President for Marketing Malou Espina.

Miniso franchisees from SND Incorporated Ariel De Dios and Gina De Dios graced the recent opening of Miniso’s 76th branch at Total SLEX together with Paul Santos and Enna Santos also from SND Inc.  Also present were Miniso executives: Yuan (Miniso International representative), John Agner (AVP Franchising), Melody Hao (Senior Merchandising Manager) and Laurey Chin (Franchising Manager). Total executives Managing Director Laurent Stouffe, Vice President for Retail Business Raymond Decena, Vice President for Finance Cecil Roccon and Vice President for Marketing Malou Espina also joined them.

Travelers along the northbound lane of SLEX can now stop by Total and enjoy Miniso’s wide selection of creative and low-priced products ranging from Creative Home Necessities, Health & Beauty, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories and Food and Drink. 

Just in time for back to school season, Miniso also has creative and affordable school supplies perfect for kids this coming school year. There are We Bare Bears inspired notebooks, colourful pens and notepads. School will also be more fun and exciting with Miniso’s Adventure Time inspired back packs and pencil cases that kids would surely love.

Miniso franchisees Gina De Dios and Ariel De Dios made their first purchase inside the store.

Headquartered in Tokyo, Japan, Miniso was jointly founded by its Chief Designer Miyake Junya and Young Chinese Entrepreneur Jacky Ye with their three core values: Quality, Idea and Low Price.

Miniso has always been dedicated in providing quality, creative and well-designed products as it persists in selecting fine materials from all over the world. Likewise, Miniso being a one stop shop also enriches the lives of its customers by giving them a wide range of quality products and at the same time keeping the MINISO promise – without having to spend much!

Miniso International representative Yuan attended the opening of Miniso Total SLEX

To date, it has opened more than 2,100 stores around the world – the United States, Canada, Russia, Singapore, Brazil, Saudi Arabia, the United Arab Emirates, Turkey, South Africa, Korea, Malaysia, Thailand and the Philippines.

Miniso opened its 76th branch and first ever standalone franchised store in the Philippines at Total SLEX. Shown in the photo are Miniso Total franchisees Ariel De Dios and Gina De Dios; SND Incorporated executives Paul Santos and Enna Santos; Miniso AVP for Franchising John Agner and Franchising Manager Laurey Chin; SM Retail Inc. Senior Executive Vice President for Controllership Ricky Lim and VP for Treasury Jeffrey Ang.

Miniso continues to bring its creative and quality way of life to its customers as it targets to end this year with a total of 100 stores nationwide. For more updates follow Miniso Philippines at Facebook and Instagram.|ADVT.

Pastel colored notepads from Miniso.