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SM ushers in the New Year with “Beacon of Hope” spectacle

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AS the year draws to a close, SM Supermalls lights up the sky with a heart-warming visual spectacle themed as “Beacon of Hope” to welcome 2021 in high spirits. 

Released on SM Supermalls Facebook page on New Year’s Eve, the Beacon of Hope video shows select SM malls across the country illuminating the night with bright and colorful virtual projection mapping on mall’s facade. Each mall highlights a virtue through a dazzling light show and stunning exhibition of glowing shapes and images to create a memorable and moving visual display. 

SM Aura Premier embodies ‘grace’ while SM City Clark radiates ‘joy.’ SM Megamall brings sparkle as it embodies ‘light’ while SM City Puerto Princesa displays ‘peace’ with a gleaming image of dove as a symbol. SM CDO Downtown Premier shows ‘care’ while SM Southmall emphasizes the need to ‘share.’

SM City Dasmariñas celebrates ‘service’ to honor the frontliners as SM Lanang Premier underlines the importance of having a ‘safe’ space. SM City Fairview spreads ‘fun’ while SM North Edsa sparks ‘love’ with a hearty light show. SM Seaside City Cebu stresses the value of ‘togetherness’ while SM Mall of Asia brings ‘hope’ that we will all rise and heal as one. The remaining SM malls nationwide also join the festivity as they lit up their respective facades with their own bright holiday decorations.

“SM aims to spur optimism as we bid goodbye to a challenging 2020 and prepare for a fresh start in 2021. We continue to stand with our community even during tough times and now as we face the New Year together with a renewed hope and joy,” said SM Supermalls President Steven Tan.

Visit SM Supermalls Facebook page or www.smsupermalls.com to watch the video of SM’s Beacon of Hope and to check out SM Supermalls opening hours on January 1!

For more information, follow @smsupermalls on all social media platforms.

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